| Author: | Reddy, S. K. Czepiel, J. A. |
| Title: | Measuring and modeling the effects of long-term buyer-seller relationships in corporate financial services markets |
| Journal: | Journal of Business Research
1999 : NOV, VOL. 46:3, p. 235-244 |
| Index terms: | Companies Finance Markets Models |
| Language: | eng |
| Abstract: | The paper determines the role of long-term buyer-seller relationship in corporate financial services market. There is presented general structure of a relationship model, effects of product performance, knowledge of customer needs, selling, and past usage on relationships. A structural equation methodology is used. |
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