| Author: | Witkowski, T. H. Thibodeau, E. J. |
| Title: | Personal bonding processes in international marketing relationships |
| Journal: | Journal of Business Research
1999 : NOV, VOL. 46:3, p. 315-325 |
| Index terms: | Marketing Psychology |
| Language: | eng |
| Abstract: | This paper investigates personal bonding processes in buyer-seller relationships in international marketing. Presented is e.g. the importance of personal dimensions in business relationships, pre-requisites, processes and meanings of personal bondings, cultural factors affecting personal bondings. |
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