| Author: | Olson, J. C. Dover, P. A. |
| Title: | Cognitive effects of deceptive advertising. |
| Journal: | Journal of Marketing Research
1978 : 1 FEB VOL.15 p.29-38 |
| Index terms: | ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Olson, J. C. Dover, P. A. |
| Title: | Cognitive effects of deceptive advertising. |
| Journal: | Journal of Marketing Research
1978 : 1 FEB VOL.15 p.29-38 |
| Index terms: | ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |