Author: | Olson, J. C. Dover, P. A. |
Title: | Cognitive effects of deceptive advertising. |
Journal: | Journal of Marketing Research
1978 : 1 FEB VOL.15 p.29-38 |
Index terms: | ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |
SCIMA
Author: | Olson, J. C. Dover, P. A. |
Title: | Cognitive effects of deceptive advertising. |
Journal: | Journal of Marketing Research
1978 : 1 FEB VOL.15 p.29-38 |
Index terms: | ADVERTISING EFFECTIVENESS |
Language: | eng |
Abstract: |