| Author: | Duffy, M. |
| Title: | The influence of advertising on the pattern of food consumption in the UK |
| Journal: | International Journal of Advertising
1999 : VOL. 18:2, p. 131-168 |
| Index terms: | ADVERTISING FOOD UNITED KINGDOM |
| Language: | eng |
| Abstract: | This paper addresses the question: can firms in the food processing industry influence household diet, for better or for worse, through their advertising companies? This issue is investigated through the estimation of an advertising-augmented Rotterdam model for 11 broad food groupings using time series data spanning the 1969-1996 period in the UK. The econometric estimates reveal no evidence of advertising affecting the demand for food as a whole at the expense of non-food demand. There is almost no evidence of advertising affecting the demand for food as a whole at the expense of non-food demand. |
SCIMA