| Author: | Best, R. J. |
| Title: | Validity and reliability of criterion-based preferences. |
| Journal: | Journal of Marketing Research
1978 : 1 FEB VOL.15 p.154-160 |
| Index terms: | CONSUMER BEHAVIOUR MARKET RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Best, R. J. |
| Title: | Validity and reliability of criterion-based preferences. |
| Journal: | Journal of Marketing Research
1978 : 1 FEB VOL.15 p.154-160 |
| Index terms: | CONSUMER BEHAVIOUR MARKET RESEARCH |
| Language: | eng |
| Abstract: |