Author: | Middleton, K. L. Jones, J. L. |
Title: | Socially desirable response sets: The impact of country culture |
Journal: | Psychology & Marketing
2000 : FEB, VOL. 17:2, p. 149-163 |
Index terms: | MARKETING RESEARCH CONSUMER RESEARCH PSYCHOLOGY CULTURE |
Language: | eng |
Abstract: | This study explores differences in social-desirability response bias across cultures. There is a significant response bias between Western and Eastern subjects that may be attributed to differences in the dominant cultural dimensions of the subject's country of origin. |
SCIMA