Author: | Ellinghaus, U. |
Title: | Macht sympathische Werbung die Marke sympathisch? |
Journal: | Markenartikel
1999 : VOL. 61:6, p. 22-28 |
Index terms: | ADVERTISING BRANDS ADVERTISING EFFECTIVENESS |
Language: | ger |
Abstract: |
SCIMA
Author: | Ellinghaus, U. |
Title: | Macht sympathische Werbung die Marke sympathisch? |
Journal: | Markenartikel
1999 : VOL. 61:6, p. 22-28 |
Index terms: | ADVERTISING BRANDS ADVERTISING EFFECTIVENESS |
Language: | ger |
Abstract: |