Author: | Plewe, H. |
Title: | Kleine, aber feine Zielgruppen: AWA First Class. |
Journal: | Absatzwirtschaft
1999 : NOV, p. 125-126, 128, 130, 132-134, 136 |
Index terms: | ADVERTISING MEDIA PLANNING ADVERTISING EFFECTIVENESS LUXURY GOODS WEALTH |
Language: | ger |
Abstract: |
SCIMA