| Author: | Vida, I. Fairhurst, A. |
| Title: | Factors underlying the phenomenon of consumer ethnocentricity: evidence from four central European countries |
| Journal: | International Review of Retail, Distribution and Consumer Research
1999 : OCT, VOL. 9:4, p. 321-337 |
| Index terms: | RETAILING CONSUMER RESEARCH EUROPE |
| Language: | eng |
| Abstract: | It has been suggested that ethnic sentiment is becoming one of the strongest motivations in consumer purchasing behavior in the contemporary marketplace, particularly in economies undergoing major reforms such as those in Central and Eastern Europe (CEE). While the consequences of consumer ethnocentric tendencies have been well acknowledged in empirical research, the sources of this phenomenon have yet to be established. The present study inquired into cultural openness and demographic variables as antecedents to consumer ethnocentricity. |
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