| Author: | Reinhardt, A. |
| Title: | The new Intel |
| Journal: | Business Week
2000 : MAR 13, VOL. 3656:986, p. 56-63 |
| Index terms: | CHIEF EXECUTIVE OFFICERS MANUFACTURING CHANGE |
| Language: | eng |
| Abstract: | Craig Barret is leading the chip giant into riskier terrain. Intel Chief Executive sounds nearly poetic when he describes why it has been so darn hard getting the giant chipmaker to charge into new businesses -- and into the Internet Age, where the old rules of computerdom no longer hold. Not surprisingly, Barret conjures up a Western metaphor. He does, after all, live in Arizona, commuting most weeks to Intel Corp.'s Silicon Valley headquarters. |
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