| Author: | DuBois, F.L. |
| Title: | Reducing post-decision dissonance in international decisions: the Analytic Hierarchy Process approach |
| Journal: | Journal of Teaching in International Business
1999 : VOL. 11:2, p. 55-69 |
| Index terms: | Decision making Decision support systems Teaching methods |
| Language: | eng |
| Abstract: | This paper describes the use of the Analytic Hierarchy Process (AHP) as a teaching tool to illustrate the complexities of decision making in an international environment. It is argued that because of the unique issues in the international environment that are not easily modeled using traditional approaches, the AHP offers a useful methodology for improving international business decision making. |
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