| Author: | Pioch, E.A. Schmidt, R.A. |
| Title: | Consumption and the retail change process: a comparative analysis of toy retailing in Italy and France |
| Journal: | International Review of Retail, Distribution and Consumer Research
2000 : APR, VOL. 10:2, p. 183-203 |
| Index terms: | Consumption Retailing Toy industry Italy France |
| Language: | eng |
| Abstract: | This study conceptualizes the importance of cultural diversity in consumption practices, and their dialectical interplay with retail structures. A grounded approach at a macro-level of analysis is applied to the comparison of the French and Italian toy retail sectors, which serves as an empirical illustration of the conceptual categories and relationships posited. |
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