| Author: | Moon, Y. |
| Title: | Intimate exchanges: using computers to elicit self-disclosure from consumers |
| Journal: | Journal of Consumer Research
2000 : MAR, VOL. 26:4, p. 323-339 |
| Index terms: | Computers Consumers Information |
| Language: | eng |
| Abstract: | This investigation examines the dynamics associated with soliciting intimate information from consumers via computers. Experiment 1 identifies two factors - reciprocity and sequence - that affect the likelihood that people will reveal intimate information about themselves via a computer. Experiment 2 provides evidence that intimate information exchanges can affect how consumers behave in subsequent interactions. |
SCIMA