Author: | Moon, Y. |
Title: | Intimate exchanges: using computers to elicit self-disclosure from consumers |
Journal: | Journal of Consumer Research
2000 : MAR, VOL. 26:4, p. 323-339 |
Index terms: | Computers Consumers Information |
Language: | eng |
Abstract: | This investigation examines the dynamics associated with soliciting intimate information from consumers via computers. Experiment 1 identifies two factors - reciprocity and sequence - that affect the likelihood that people will reveal intimate information about themselves via a computer. Experiment 2 provides evidence that intimate information exchanges can affect how consumers behave in subsequent interactions. |
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