| Author: | Weinberger, M. G. Lepkowska-White, E. |
| Title: | The influence of negative information on purchase behaviour |
| Journal: | Journal of Marketing Management
2000 : JUN, VOL. 16:5, p. 465-482 |
| Index terms: | Consumer behaviour Business information Purchasing Consumer research Companies Market segmentation |
| Language: | eng |
| Abstract: | This was a longitudinal study that examined consumer reactions to hazardous product incidents. The purpose was to examine consumer responses and to identify demografic groups that are either most resistant or most affected by hazard incidents. |
SCIMA