Author: | Fern, E. F. |
Title: | The use of focus groups for idea generation : the effects of group size, acquaintanceship and moderator on response quantity and quality. |
Journal: | Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 1-13 |
Index terms: | SURVEYS MARKET RESEARCH |
Language: | eng |
Abstract: |
SCIMA