| Author: | Barker, T. |
| Title: | Learning a lesson from Boo.com. Beyond the grave |
| Journal: | Connectis
2000 : OCT, 5, p. 42-43, 45 |
| Index terms: | Clothing industry Retailing Electronic commerce Internet Companies Investors Bankruptcy Europe |
| Freeterms: | e-commerce |
| Language: | eng |
| Abstract: | In the case of Boo.com, the vision of a global leader in sportswear captured the imagination of investors. The spectacular demise of Boo.com has now cast a shadow across the e-tailing industry, leaving other start-ups to struggle for investment. |
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