| Author: | Wilkinson, J. B. Mason, J. B. Paksoy, C. H. |
| Title: | Assessing the impact of short-term supermarket strategy variables. |
| Journal: | Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 72-86 |
| Index terms: | SALES PROMOTION SUPERMARKETS PRICE CUTTING |
| Language: | eng |
| Abstract: |
SCIMA