| Author: | Teichert, T. |
| Title: | Das Latent-Class Verfahren zur Segmentierung von wahlbasierten Conjoint-Daten |
| Journal: | Marketing: Zeitschrift für Forschung und Praxis
2000 : VOL. 22:3, p. 227-239 |
| Index terms: | Research Methodology |
| Language: | ger |
| Abstract: | The Latent Class technique is applied in a large-scale empirical study with limited number of observations per respondent. Segment-level utility functions possess high stability and are superiour to aggregate solutions. However, the meaningfulness of the derived part-worth estimates remains questionable. The findings show among others the necessity to perform in-depth validity tests and to specify benchmark values for a relative assessment of quality (original in German). |
SCIMA