| Author: | Raghunathan, S. |
| Title: | Software editions: an application of segmentation tehory to the packaged software market |
| Journal: | Journal of Management Information Systems
2000 : SUMMER, VOL. 17:1, p. 87-114 |
| Index terms: | MIS SOFTWARE MARKET SEGMENTATION |
| Language: | eng |
| Abstract: | Introducing multiple editions of the same software is a relatively recent innovation in the software market. The editions serve to differentiate among different user segments. Introduction of similar low- or high-end products in other markets has been analyzed unsing segmentation theory. The analysis shows that if cannibalization is low, the vendor should introduce the full software as one edition. |
SCIMA