| Author: | Osselaer, S.M.J. Van Alba, J.W. |
| Title: | Consumer learning and brand equity |
| Journal: | Journal of Consumer Research
2000 : JUN, VOL. 27:1, p. 1-30 |
| Index terms: | Consumer behaviour Brands Product development |
| Language: | eng |
| Abstract: | The research investigates whether consumers will routinely learn the determinants of product quality when attribute cues are freely available and processing is unconstrained. |
SCIMA