Author:Useem, J.
Title:Boeing vs. Boeing
Journal:Fortune
2000 : JUL, VOL. 142:7, p. 92-102
Index terms:Aircraft industry
USA
Management
Companies
Language:eng
Abstract:America's export champion is going head-to-head with a company even tougher than Airbus: itself. The Boeing engineers are mad at the CEO of the firm, they feel that he has betrayed the Boeing legacy. Boeing has always been less a business than an association of engineers devoted to building amazing flying machines. Now Boeing has no plans for an all new plane. Last year the once unthinkable happened when Airbus sold more planes than Boeing.
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