Author: | Useem, J. |
Title: | Boeing vs. Boeing |
Journal: | Fortune
2000 : JUL, VOL. 142:7, p. 92-102 |
Index terms: | Aircraft industry USA Management Companies |
Language: | eng |
Abstract: | America's export champion is going head-to-head with a company even tougher than Airbus: itself. The Boeing engineers are mad at the CEO of the firm, they feel that he has betrayed the Boeing legacy. Boeing has always been less a business than an association of engineers devoted to building amazing flying machines. Now Boeing has no plans for an all new plane. Last year the once unthinkable happened when Airbus sold more planes than Boeing. |
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