Author: | Husted, B. Allen, D. |
Title: | Is it ethical to use ethics as strategy? |
Journal: | Journal of Business Ethics
2000 : SEP, VOL. 27:1-2, p. 21-31 |
Index terms: | ETHICS RESPONSIBILITY STRATEGY |
Language: | eng |
Abstract: | Increasingly research in the field of business and society suggests that ethics and corporate social responsibility can be profitable. Yet this work raises a troubling question: is it ethical to use ethics and social responsibility in a strategic way? Is it possible to be ethical or socially responsible for the wrong reason? In this article, the authors define a strategy concept in order to situate the different approaches to the strategic use of ethics and social responsibility found in the current literature. |
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