| Author: | Delany, E. |
| Title: | Strategic development of the multinational subsidiary through subsidiary initiative-taking |
| Journal: | Long Range Planning
2000 : APR, VOL. 33:2, p. 220-244 |
| Index terms: | DEVELOPMENT SUBSIDIES STRATEGY |
| Language: | eng |
| Abstract: | The view that subsidiary managers should be active in taking strategic initiatives beyond their mandate is challenging the traditional hierarchical view that MNC subsidiaries' roles should be tightly controlled. MNC subsidiaries operate in three markets -- local, global and internal -- and take initiatives in these markets which may develop. consolidate or defend their existing position. |
SCIMA