| Author: | Stanton, J. L. Lowenhar, J. A. Shaw, E. |
| Title: | Replication of a choice model. |
| Journal: | Decision Sciences
1978 : 1 JAN VOL.9 p.120-128 |
| Index terms: | BRAND LOYALTY CHOICE THEORY MATHEMATICAL MODELS |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Stanton, J. L. Lowenhar, J. A. Shaw, E. |
| Title: | Replication of a choice model. |
| Journal: | Decision Sciences
1978 : 1 JAN VOL.9 p.120-128 |
| Index terms: | BRAND LOYALTY CHOICE THEORY MATHEMATICAL MODELS |
| Language: | eng |
| Abstract: |