| Author: | Jacoby, J. |
| Title: | Consumer research: a state of the art review. |
| Journal: | Journal of Marketing
1978 : 2 APR VOL.42 p.87-96 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING LITERATURE |
| Language: | eng |
| Abstract: |
SCIMA
| Author: | Jacoby, J. |
| Title: | Consumer research: a state of the art review. |
| Journal: | Journal of Marketing
1978 : 2 APR VOL.42 p.87-96 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING LITERATURE |
| Language: | eng |
| Abstract: |