| Author: | Alvarez, P. Galera, C. |
| Title: | Industrial marketing applications of quantum measurement techniques |
| Journal: | Industrial Marketing Management
2001 : JAN, VOL. 30:1, p. 13-22 |
| Index terms: | INDUSTRIAL MARKET RESEARCH INDUSTRIAL MARKETING AGRICULTURAL INDUSTRY |
| Language: | eng |
| Abstract: | The objective of the present work is to give a justification of the hierarchy formed by certain criteria that regulate industrial marketing based on a postacquisition evaluation of the product by users. |
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