| Author: | Tomkovick, C. Miller, C. |
| Title: | Perspective - riding the wind: managing new product development in an age of change |
| Journal: | Journal of Product Innovation Management
2000 : NOV, VOL. 17:6, p. 413-423 |
| Index terms: | NEW PRODUCTS PRODUCT DEVELOPMENT PRODUCTION MANAGEMENT |
| Language: | eng |
| Abstract: | This article begins with a brief review of the Product Development & Management Association's 1998 International Research Conference held in Atlanta. Several themes related to new product development (NPD) are discussed. In building the case for their themes, the authors initially provide a rationale for NPD's growing stature and importance. Then they suggest NPD strategies that firms can implement with high likelihood of success. |
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