| Author: | Gemser, G. Leenders, M.A. |
| Title: | How integrating industrial design in the product development process impacts on company performance |
| Journal: | Journal of Product Innovation Management
2001 : JAN, VOL. 18:1, p. 28-38 |
| Index terms: | COMPANY PERFORMANCE PRODUCT DESIGN PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: | This article sheds light on how and when integrating industrial design in the product development process can enhance a company's competitive position. The basic premise is that the impact of industrial design on company performance is not unconditional, but dependent on industry evolution and design strategy. |
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