| Author: | Steenkamp, J-B. |
| Title: | Introduction to the special issue on marketing modeling on the threshold of the 21st century |
| Journal: | International Journal of Research in Marketing
2000 : SEP, VOL. 17:2-3, p. 99-104 |
| Index terms: | MARKETING MARKETING RESEARCH MODELS |
| Language: | eng |
| Abstract: | This editorial introduces the special issue on marketing modeling. |
SCIMA