| Author: | Biskamp, S. |
| Title: | A new line of attack |
| Journal: | Connectis
2001 : APR, 10, p. 26-30 |
| Index terms: | CUSTOMER RELATIONSHIP MANAGEMENT (CRM) INFORMATION TECHNOLOGY SALES SOFTWARE |
| Language: | eng |
| Abstract: | Sales was the final unautomated corporate frontier. Enter Customer Relationship Management software. It is expensive, complicated and risky. But businesses are lapping it up. |
SCIMA