| Author: | Counsell, A. |
| Title: | Europe, USA |
| Journal: | Connectis
2001 : JUN, 12, p. 36-38 |
| Index terms: | INTERNATIONAL BUSINESS EUROPE USA |
| Language: | eng |
| Abstract: | Cultural, legal and language barriers can make transatlantic business a nightmare. But ambitious US companies are taking the plunge into Europe, often using the UK as a springboard. |
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