| Author: | Markham, S. K. Aiman-Smith, L. |
| Title: | Product champions: truths, myths and management |
| Journal: | Research Technology Management
2001 : MAY-JUN, VOL. 44:3, p. 44-50 |
| Index terms: | EMPLOYEE MOTIVATION HUMAN RESOURCE MANAGEMENT |
| Freeterms: | CHAMPIONS |
| Language: | eng |
| Abstract: | The authors report that research on champions contradicts certain myths about this near-legendary figure while validating others. At the same time, it suggests at least four actions managers can take to influence the champions in their own organizations. |
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