| Author: | Reast, J. Carson, A. |
| Title: | UK physicians' attitudes towards direct-to-consumer advertising of prescription drugs: an exploratory analysis |
| Journal: | International Journal of Advertising
2000 : VOL. 19:3, p. 397-416 |
| Index terms: | ATTITUDES UNITED KINGDOM HOSPITAL MANAGEMENT |
| Language: | eng |
| Abstract: | US legislation now allows pharmaceutical brand owners to advertise prescription drugs 'direct to consumers' (DTC). The easy global access to manufacturers' US targeted Internet sites suggests that a change in European legislation may soon follow. Little or no research has been conducted within the EU context regarding the views of health professionals on DTC. The authors report the results of a survey, which records the differing attitudes of UK GPs and hospital doctors towards DTC advertising, and examines the issues for patient-doctor-manufacturer relationships. |
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