| Author: | Hult, G. T. M. (et al.) |
| Title: | Global organizational learning in the supply chain: a low versus high learning study |
| Journal: | Journal of international marketing
2000 : VOL. 8:3, p. 61-83 |
| Index terms: | Organizational learning Supply chain management Multinational companies International business USA |
| Language: | eng |
| Abstract: | The authors examine the effects of organizational learning on customer orientation and relationship commitment in the global supply chain. The results suggest that facets of organizational learning have a positive influence on customer orientation and relationship commitment in the global supply chain. |
SCIMA