| Author: | Raj, S. P. |
| Title: | Methodology to isolate and measure attractive and retentive effects of advertising. |
| Journal: | Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 53-59 |
| Index terms: | ADVERTISING EFFECTIVENESS BRANDS CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA