Author: | Alreck, P. L. Settle, R. B. Belch, M. A. |
Title: | Who responds to "gendered" ads, and how? Masculine brands versus feminine brands. |
Journal: | Journal of Advertising Research
1982 : APR-MAY, VOL. 22:2, p. 25-32 |
Index terms: | ADVERTISING RESEARCH CONSUMER BEHAVIOUR MOTIVATION RESEARCH |
Language: | eng |
Abstract: |
SCIMA