| Author: | Clark, T. Pugh, D. S. |
| Title: | Foreign country priorities in the internationalization process: a measure and an exploratory test on British firms |
| Journal: | International Business Review
2001 : JUN, VOL. 10:3, p. 285-303 |
| Index terms: | Organizational psychology Internationalization United Kingdom |
| Freeterms: | Psychic distance International priority |
| Language: | eng |
| Abstract: | After a crtical analysis of the psychic distance aspect of the Uppsala model of internationalization and empirical studies to test, this paper proposes a measure to enable comparison between target foreign countries in the priority given them in the internationalization process. In this study affluence of market is shown to have more importance than size of market, and geographical distance of country to have greater impact than cultural distance in the choice of ordering of entry. |
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