| Author: | Bech-Larsen, T. Grunert, K. G. |
| Title: | Konsumentscheidungen bei Vertrauenseigenschaften: eine Untersuchung am Beispiel des Kaufes von ökologischen Lebensmitteln in Deutschland und Dänemark |
| Journal: | Marketing: Zeitschrift für Forschung und Praxis
2001 : VOL. 23:3, p. 188-197 |
| Index terms: | Consumer behaviour Food |
| Language: | ger |
| Abstract: | Credible information is crucial when purchasing goods with credence characteristics. The present paper compares the buying of organic food products in Germany and Denmark, two countries where the problem of labelling organic products has been solved in different ways. |
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