Author: | Sneddon, A. |
Title: | Advertising and deep autonomy |
Journal: | Journal of Business Ethics
2001 : SEP, VOL. 33:1, p. 15-28 |
Index terms: | ADVERTISING CONSUMER BEHAVIOUR |
Freeterms: | AUTONOMY |
Language: | eng |
Abstract: | Concerns about advertising take one of two forms. Some people are worried that advertising threatens autonomous choice. Others are worried not about autonomy but about the values spread by advertising as a powerful institution. The authors suggests that this bifurcation stems from misunderstanding autonomy. |
SCIMA