| Author: | Sweeney, J. C. Soutar, G. N. |
| Title: | Consumer perceived value: the development of a multiple item scale |
| Journal: | Journal of Retailing
2001 : SUMMER, VOL. 77:2, p. 203-220 |
| Index terms: | RETAILING CONSUMER BEHAVIOUR BUYING CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: | The present research project describes the development of a 19-item measure, PERVAL, that can be used to assess customers' perceptions of the value of a consumer durable good at a brand level. The measure was developed for use in a retail purchase situation to determine what consumption values drive purchase attitude and behaviour. |
SCIMA