| Author: | Cannon, H. M. Linda, G. |
| Title: | Beyond media imperatives : geodemographic media selection. |
| Journal: | Journal of Advertising Research
1982 : JUN-JUL, VOL. 22:3, p. 31-36 |
| Index terms: | MEDIA SELECTION ADVERTISING MEDIA |
| Language: | eng |
| Abstract: |
SCIMA