| Author: | Collins, N. Butler, P. |
| Title: | Cute hoors as local heroes: politicians and public service delivery |
| Journal: | Irish Journal of Management
2001 : VOL. 22:1, p. 113-125 |
| Index terms: | MARKETING POLITICS PUBLIC SECTOR PUBLIC SERVICES IRISH REPUBLIC |
| Language: | eng |
| Abstract: | Public sector reform and the pervasive nature of clientelism in Ireland (which gives rise to political activism at the delivery stages of public service marketing) are outlined first. Then, the reasons for politicians engaging in constituency service in the manner that they do is reviewed. A note on localism in other political systems follows. The paper then looks to the new and expanding field of political marketing for a perspective that would explain the actions of politicians, the accommodating of bureaucrats, and the strategic behaviour of citizens. |
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