| Author: | Pechlaner, H. Osti, L. |
| Title: | Reengineering tourism organizations - the case of Italy |
| Journal: | Tourism review
2002 : VOL. 57:1-2, p. 13-21 |
| Index terms: | CO-OPERATION TOURIST INDUSTRY ITALY |
| Language: | eng |
| Abstract: | The destination as the area of movement of guests during their stay often leads to a cooperation among different tourism organizations and destinations: on the one hand, the co-operation is necessary to be able to offer the products demanded by different guests, on the other hand, it is necessary to be able to guarantee a sensible appearance to the market. With an empirical research carried out in 1999 and 2000, the European Academy Bolzano took the Italian regional and sub-regional tourism organizations into consideration to evaluate to progress in managing the destination Italy. |
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