Author: | Merritt, K. |
Title: | Data warehousing and the Internet: Converging technologies |
Journal: | Journal of Internet commerce
2002 : VOL. 1:2, p. 49-61 |
Index terms: | Internet Electronic commerce Data warehousing Technology |
Freeterms: | e-commerce |
Language: | eng |
Abstract: | The technologies of the Internet and data warehousing are converging. This paper explores the synergies of these two revolutionary technologies. The strategic importance of data warehousing is presented through an examination of the applicable technology, growth of the market, and the factors encouraging that growth. The convergence of data warehousing technology and the Internet is discussed and strategic implications for modern businesses are addressed. |
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