| Author: | Andrews, D. Preece, J. Turoff, M. |
| Title: | A conceptual framework for demographic groups resistant to on-line community interaction |
| Journal: | International Journal of Electronic Commerce
2002 : SPRING, VOL. 6:3, p. 9-24 |
| Index terms: | Communication Internet Society |
| Freeterms: | Digital economy Virtual community |
| Language: | eng |
| Abstract: | Demographic communities can become on-line communities if their members have common interests, needs, and goals, a desire for mutual communication etc. Sometimes there is resistance to interacting on-line even when people regularly use the Internet for information gathering and e-mail. This paper discusses the factors causing this resistance, ways to mitigate it and bring group members into on-line community environments, and mechanisms for sustaining their on-line interaction. |
SCIMA