| Author: | Hunt, S. D. Burnett, J. J. |
| Title: | The macromarketing / micromarketing dichotomy : a taxonomical model. |
| Journal: | Journal of Marketing
1982 : SUMMER, VOL. 46:3, p. 11-26 |
| Index terms: | MANAGEMENT THEORY MARKETING MODELS |
| Language: | eng |
| Abstract: |
SCIMA