| Author: | Deniz-Deniz, M. C. de la Garcia-Falcon, J. M. |
| Title: | Determinants of the Multinationals' Social Response. Empirical Application to International Companies Operating in Spain |
| Journal: | Journal of Business Ethics
2002 : JUL II, VOL. 38:4, p. 339-370 |
| Index terms: | COMPANIES RESPONSIBILITY SOCIETY BUSINESS ETHICS |
| Language: | eng |
| Abstract: | To survive and be successful m today's setting of globalisation and complexity, companies are obliged to think in wider strategic terms, developing active and enterprising strategies that include social, political and ecological elements, besides the economic ones. The analysis of the relationship between companies and society is especially interesting when these companies operate in international markets. Countries demand that large corporations contribute to local, regional and national development m such a way that their resources are exchanged for a significant increase in their citizens' quality of life. Faced with that fact, the aim of this work is to establish what actions the subsidiaries will take m order to offer a response to the needs of their stakeholders in the host countries. |
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