| Author: | Stevens, R. E. Loudon, D. L. Cole, H. S. |
| Title: | Small Business Use of the Internet: A Pilot Study |
| Journal: | Journal of Internet Commerce
2002 : VOL. 1:1, p. 75-84 |
| Index terms: | SMALL BUSINESS INTERNET TECHNOLOGY RESEARCH |
| Language: | eng |
| Abstract: | This manuscript reports the results of a survey of small businesses' use of the Internet. The telephone survey of a random sample of 120 small businesses sought to determine the proportion of businesses with Internet access, how the Internet was being used by their organization, and organizational characteristics. Almost eighty percent of the respondents surveyed reported using a computer in their business. Of that group, about 69 percent reported they had Internet access and almost half had a Web page. When asked about how the Internet was being used in their business, the most common answer was to obtain general information, followed by ordering products and supplies, obtaining supplier information, obtaining customer information, obtaining competitor information, and for entertainment purposes. |
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