Author: | Davidson, A. |
Title: | The Tate's modern master |
Journal: | Management Today
2003 : FEB, p. 52-57 |
Index terms: | Managers Arts Museums Markets Brands United Kingdom Europe |
Language: | eng |
Abstract: | The Tate gallery takes charge of the national collection of recent British art. Sir Nicholas Serota has turned the institution into a commercial juggernaut, made the gallery name into a hip brand. How is it with the future? |
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